Great American Life to become MassMutual Ascend Life Insurance Company

In May 2021, Great American Life Insurance Company was sold to MassMutual. As part of this transition, we will establish a new company name. On Monday, October 3, Great American Life Insurance Company will begin doing business as MassMutual Ascend Life Insurance Company.

We’re working hard to ensure that our transition to MassMutual Ascend is as simple as possible for you. You can expect to hear more from us beginning the week of September 12. Be sure to keep an eye on your inbox for all the important details you'll need to know about the transition. In addition, beginning the week of October 3, we will mail a letter and name change endorsement to all current clients to make them aware of this change. View a sample letter here.

This page is intended to serve as a resource for all the things you need to know. Be sure to visit this page often to stay up-to-date on our progress as we transition to MassMutual Ascend.

What You Can Expect

Rest assured that our commitment to keeping things simple remains the same. From providing transparent, industry-leading products, to creating a simpler experience for you and your clients, it’s part of who we are and what you and your clients have come to expect.

Same industry-leading products
We will continue to offer the same industry-leading fixed, fixed-indexed, fee-based and registered-indexed linked annuities. 

Same financially-strong company
Even with our name change, we will operate as a stand-alone subsidiary of MassMutual. This allows us to maintain a level of independence while having the financial backing of MassMutual. We’re proud to be rated “A+” by AM Best and Standard & Poor’s.

Same superior service 
Customer service has been - and always will be - a top priority for us. You and your clients can count on the same superior service and streamlined experience you deserve. 

Frequently Asked Questions

Why are you changing your name?
Great American Life was acquired by MassMutual on May 28, 2021. As part of this transition, we are required to establish a new company name, MassMutual Ascend Life Insurance Company. To ‘Ascend’ is to move, go upward, rise and succeed, which is what we intend to do with your partnership!

Will the name change affect the company’s operating model?
No. We will operate as a stand-alone subsidiary of MassMutual. This allows us to maintain a level of independence while having the financial backing of MassMutual, one of the largest life insurance companies in the U.S. 

How will the name change affect my customers’ annuity policies?
Our name change will not have any impact on existing policies and features, and the benefits of the policies will not change. Once our name change is official, your clients will receive a letter notifying them of the change.

Will you continue to accept checks payable to Great American Life? 
Yes, we will continue to accept checks made payable to Great American Life. In addition, we will accept checks made payable to MassMutual Ascend, going forward. If you currently have applications in-house with pending funds, we will process your business as usual - you will not experience any delay in processing in the event checks are made payable to Great American Life. In addition, for checks in the mail during this transition, please rest assured that our PO Box is not changing, and we will continue to have access to our current overnight mailing address. 

Are there any changes to the company’s distribution strategy?
No. We are incredibly grateful to our distribution partners that have helped make our company what it is today. We will continue to work with Independent Marketing Organizations and Third-Party Wholesalers to develop and grow our business. 

Does this mean I can sell MassMutual products through my existing contract?
No. Your current contract only covers the companies with which you are appointed. 

Do I still call the same number for sales support?
Yes. Please continue to contact the same member of our Sales team with whom you currently interact.

- Retail Channel: 800-438-3398
- Financial Institutions: 888-504-7109
- Carrier Partnerships: 877-848-9757

Are products or product names changing?
No. We will continue to offer the same industry-leading products that are available today, and they will have the same names.

Will forms, marketing materials and other documents be updated to reflect the name change? Yes, everything that currently references Great American Life will be updated to MassMutual Ascend Life Insurance Company. If you currently submit business electronically, forms will be updated on the day we begin operating as MassMutual Ascend. All electronic applications should be submitted to back office by September 30, 2022 to ensure new order entry forms are not necessary. In the event new order entry forms are needed, you will only need to update the company name, reselect the product and allocations. For those who submit paper business, we will allow a 30-day grace period for Great American Life forms. After 30 days, you will need to use the new MassMutual Ascend forms, or business will be considered not in good order and could result in processing delays. 

Will there be any impact to order entry or data settlement? 
The acquisition and upcoming name change will not affect product CUSIPs or DTCC ID number. The only impact to order entry and data settlement will be our name change.

Why does my agent appointment already reference MassMutual Ascend if your name hasn’t changed yet?
Our new name must be filed and approved in all states before we can begin operating as MassMutual Ascend. If your state has already approved our name change, you may see the MassMutual Ascend name referenced on your agent appointment.

Will there be any changes to producer appointments or selling agreements?
No. If you have a current appointment or selling agreement with Great American Life, it will be with MassMutual Ascend once our name officially changes. There is nothing you need to do. All obligations, contracts and commitments entered into by Great American Life Insurance Company continue to be binding upon and inure to the benefit of MassMutual Ascend Life Insurance Company. 


Do you have a question about our transition to MassMutual Ascend?

Please submit it here!