Discover Unique Customer Insights To Help Grow Your Business
With financial products—like annuities—there’s so much to consider when you’re trying to get a sense of what really matters to a particular investor. And while it’s true that every investor is different, many share certain traits when it comes to hopes, dreams, worries and emotional needs.
MassMutual Ascend partnered with leading independent research agency, Burke, Inc., to separate investors in the annuity market into distinct groups based on these similarities.
With this information in hand, you can tailor your approach to servicing each client—and discover unique insights to help grow your business.
Fill out the form to download the white papers and learn:
- Best practices for communicating and connecting with clients
- The types of annuities that may interest them
- Key benefit to highlight
- And more!
Download the white papers
Get To Know Annuity Owners
Are you looking for ways to take your customer experience to the next level? Uncovering new ways to connect with your clients may be the key.
Annuity owners can be grouped into three segments: Strivers, Confiders and Strategists. Do these sound like any of your annuity clients? Find out how to use these insights to take your customer experience to the next level.
Meet Ronald
The Striver
He wants to protect his hard-earned money but is skeptical of strategies he doesn’t fully understand.
Meet Helen
The Confider
She relies heavily on the expertise of her advisor when facing money-related decisions.
Meet Gary
The Strategist
He is financially informed and knows what he needs to reach his goals. He is open to learning about other options that can maximize his money.
Get To Know Annuity Considerers
Are you looking for ways to reach new annuity customers? Understanding how best to communicate with prospects, knowing the the types of annuities that may interest them and focusing on certain benefits may just be the key.
Annuity considerers can be grouped into three segments: Worriers, Dreamers and Independents. Learn how to use these insights to find your next annuity customer.
Meet Patrice
The Worrier
She is worried about how much money she has and feels intimidated by finance. Having a trusted advisor gives her a sense of hope.
Meet Ben
The Dreamer
He's a knowledgeable and engaged investor who seeks out and appreciates outside advice and insight.
Meet Albert
The Independent
He is confident in his knowledge and wants to be in control of his finances.
The Research
To identify distinctive investor segments within the annuity market, MassMutual Ascend partnered with an independent research and strategy agency—Burke, Inc. + Seed Strategy. Based in Cincinnati, Burke has over 90 years of marketing research experience, working with a wide range of Fortune 100 clients in virtually every industry. Implementing their proven approach to segmentation, Burke conducted an online survey with retirees and pre-retirees that covered topics ranging from retirement dreams and financial realities to product needs and communication preferences.
WHO
Nationally-representative men and women ages 50+ with $250,000+ invested assets
WHAT
20-minute, online survey
WHEN
Spring 2021
About MassMutual Ascend
At MassMutual Ascend, we are committed to going above and beyond - so when it comes to your financial future, the impossible feels possible. As a leading provider of annuities, the status quo isn’t a status we ever want. We’ll always be in pursuit of better. We offer a level of financial strength that our customers can count on. We are a wholly owned subsidiary of MassMutual, one of the largest life insurance companies in the U.S., founded in 1851.
